About Worship

Worship is a Conversion Optimisation agency. We help financial services and ecommerce businesses improve their websites so more people buy.



Our mission

To help businesses succeed and flourish through persuasive online experiences driven by what visitors think, feel, want and need. Read about how we do it and more about our story.


“We believe that, by understanding what truly drives and influences behaviour, we can create a website that matches users’ conscious and unconscious needs resulting in a more persuasive experience and more sales.”

Nina Mack, Managing Director


Our team

Our team is made up of optimisation strategists, data analysts, user researchers, user experience designers, copywriters, web developers, project managers and quality assurance engineers.

If you’d like to join our team, please visit our Careers page to see the roles we have available.

What we value

  • Relentless curiosity – We’re never satisfied. We always want to know more in order to continually improve and develop
  • Quiet confidence – We’re comfortable leading the conversation and being accountable – but we’re not brash or arrogant
  • Trusted partnerships – We value the success of your business. We’ll advise you as though your business is our business
  • Candid yet amiable interactions – We’re warm, friendly and easy to work with – but brave enough to have the tough conversations when they come up
  • Meticulous detail – We care about the detail because the detail is what makes the difference between good and great

Who we want to work with

We love helping businesses improve their websites so more people buy, but not at the expense of honesty and integrity.

Our work is centred around understanding people and giving them what they need to buy. We’re not interested in using dark patterns to trick people into buying.

If you’re looking for someone to help you implement these sorts of techniques, we’re probably not going to be a good fit for you. If you want to build a website which works because it’s aligned to what people want and need, then please do get in touch – we’d love to talk to you.

Are you ready to improve your website’s conversion performance?