CRO Mistakes in 2020 - Ecommerce Whitepaper

What CRO mistakes will we continue to see ecommerce businesses making in 2020?

Discover the 7 most common CRO mistakes to avoid in 2020 in your ecommerce business.

Conversion optimisation has come a long way in recent years and we constantly see brilliant CRO teams implementing intelligent, data-driven optimisation programmes.

Unfortunately, we do also see CRO programmes which have stalled or where the results are mixed to say the least.

From talking to over 50 ecommerce businesses last year and auditing websites for potential clients, we’ve seen marketers making some avoidable mistakes in their CRO efforts.

What’s in the whitepaper?

  • 7 mistakes we have seen being made in ecommerce in the past 12 months
  • Examples of good practice in CRO
  • Tips to improve your CRO programme’s effectiveness 

This whitepaper was created by Lee Preston at Worship – a UK-based conversion optimisation agency which specialises in ecommerce and financial services.

Worship runs conversion optimisation programmes for businesses of all sizes in the UK. We use an iterative process where we gather insight into the behaviour, thoughts, feelings and needs of the people who are interested in your product or service. We use this insight to inform changes which are designed to shift the way people behave on your website so more people convert.

If you’d like help with your conversion optimisation programme, please get in touch with Lee on 0161 236 1188 or email [email protected].


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While every effort has been made to ensure the quality of the information provided Worship Digital Ltd assumes no responsibility or liability for any errors or omissions in the content of this whitepaper.

The information contained in this whitepaper is provided on an as is basis with no guarantee of completeness, accuracy, usefulness or timeliness will not be held responsible for any errors or omissions. No warranty (expressed or implied) is given as to the accuracy or completeness of the document.