Conversion optimisation has come a long way in recent years and we constantly see brilliant CRO teams implementing intelligent, data-driven optimisation programmes.
Unfortunately, we do also see CRO programmes which have stalled or where the results are mixed to say the least.
From talking to over 50 ecommerce businesses last year and auditing websites for potential clients, we’ve seen marketers making some avoidable mistakes in their CRO efforts.
This whitepaper was created by Lee Preston at Worship – a UK-based conversion optimisation agency which specialises in ecommerce and financial services.
Worship runs conversion optimisation programmes for businesses of all sizes in the UK. We use an iterative process where we gather insight into the behaviour, thoughts, feelings and needs of the people who are interested in your product or service. We use this insight to inform changes which are designed to shift the way people behave on your website so more people convert.