Retailers have long understood the benefits of improving their website and agree that conversion optimisation is as important as marketing.
The fast-paced world of ecommerce means that development time must be justified and spent wisely. This means testing data-driven hypotheses (rather than hunch-driven hypotheses) and validating changes before they go into the development team is extremely important. Pushing untested changes live on high traffic websites is risky and can easily cost an ecommerce business thousands.
We’ve worked with lots of different types of ecommerce businesses including those selling:
- Health supplements
- Wall art
- Cooking supplies
- Plants and trees
- Diet food and drink
- Wool and knitting supplies
- Tents and camping supplies
We have experience working with retailers who ship thousands of orders per week as well as smaller retailers who ship a few hundred per month. We simply adjust our conversion optimisation programme so that it suits the needs of the business we’re working with.
We understand how ecommerce platforms work so we know what can and can’t be easily done. We have experience with many of the most used ecommerce platforms including:
- Magento 1
- Magento 2
- Drupal Commerce
- Sitecore Commerce
Benefits of conversion optimisation for ecommerce
The obvious benefits of an ecommerce website improving user experience and increasing conversion are more sales (and lower acquisition costs), more returning visitors and increased customer lifetime value. But there are some less obvious benefits which are worth considering. By deploying a good CRO agency, you will:
- Stop wasting development time on things that aren’t going to impact conversion
- Put users’ needs at the heart of your business to make informed decisions
- Reduce internal arguments about design and priorities
- Learn about your visitors’ rational and irrational minds and reveal their unconscious motivation and needs