Fantastic win for Worship at the PRCA Digital Awards in London
We’re celebrating our win at the PRCA Digital Awards for Best Use of Reporting and Measurement at the ceremony in London on Tuesday evening. This category is all about recognising digital campaigns that use reporting and measurement innovatively to gain outstanding results.
Our data and research-driven A/B testing campaign for CORGI HomePlan boosted their online conversions by almost 60%. We used our proprietary conversion research methodology to understand users and areas of friction in the conversion journey.
Using qualitative and quantitative data sources, we researched and analysed different user journeys and behaviours to find opportunities on CORGI’s website. We used our research findings to develop an A/B testing strategy which was driven by validated insights. The A/B testing campaign proved successful and provided the client with a £750,000 uplift in revenue in 10 months, a result we were really happy with.
Simon Parkinson, Marketing Director of CORGI, said:
“Basically what Worship have done is help us to improve online sales. They’ve helped us to grow sales of all of our products by implementing a programme of work which has increased the conversion rate of our website […] If you’ve got a business that’s looking to grow online sales I’d absolutely recommend Worship.”
Are you ready to grow your ecommerce business? Give us a call on 0161 236 1188 or email [email protected] to talk about how we can help you.
6th April 2017
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